How To Increase Your Business Sales While Saving Costs
Running a business is like walking a tightrope stretched over a chasm of uncertainty. On one side, there's the pressure to keep expenses low—because every dollar counts when margins are thin. On the other, the need to invest in quality systems that will support growth without collapsing under pressure. The juggling act doesn't end there: you're managing cash flow, nurturing client relationships, staying competitive, and trying to innovate—all while wearing every hat from marketer to janitor. It's exhausting. The mental toll is real, and the stakes feel impossibly high.
Let's explore how you can navigate these challenges, increase profits, and save costs—without falling into the usual pitfalls that ensnare so many ambitious business owners.
What one needs to boost profits in a business
The one word is consistency but as most seasoned business owners would say, it depends upon the right kind of consistency. We have a lot of experience with a lot of businesses, before SYS Cred we have had our feet in Transportation, Private Transit, Freight Services, Excavation Services, Land mining, Farming, Enterprise Grade Warehousing, Enterprise grade Supply Chains, Food Service, SaaS, PaaS, IaaS, etc. We are not new to business and thus speaking from experience we have a lot to share with you, if you are ready to listen and read. We will try to explain in a way that is fundamentally from the basics and easy to understand.
Before we talk about the real stuff, one needs to understand that a business is not a job, if you are doing everything by yourself, buddy you have purchased a job for yourself. The growth is limited to the capabilities of your own self. If this is the case, you may unsubscribe us now, we can't help you sadly!
Now let's ask yourself the following questions:
Are your development partners truly aligned with your mission? Are Miscommunications costing you? Do you think you have no life left because you are working on your business doing almost everything for 14+ hours. You have ideas and resources but no time? You are seeking an expert but don't want to spend a fortune? Unsure if your expenditure will reap the expected rewards? Want to focus on running your business and not worry about the rest? Want to know what you are doing is what others have been doing to grow and make profits? or you are seeking to start a venture but want a trusted companion to guide you?
Well if this is the case then kindly continue?
GOLDEN RULES
- First Rule: You want your business to have sales! growth and security are not your priorities at the initial stage. They will be once,w hen you have made a sale. Look at this, if you open up a bakery business and their are no sales then opening another outlet or securing your place with CCTV won't matter that much, it will generally be a lose. I mean some may say we have millions of dollars and it is a long game, it does not matter, Kudos to them! Let's talk real, if you are among the latter, may be this article is not for you because you have made your money, this article is for those fellow business owners who still have to make their few millions.
SALES SALES SALES, This is a simple fundamental rule of a business -> Sale, if their are no sales then their is no business. If no Sales then no profit. You can continue to have liabilities (expenditures), you can continue to have investments, but the sole agenda of opening up a, for profit business is to make sales. - Second Rule: Well lets say you have found a demand in the market and have provided supply with your business model. Well CONGRATULATIONS!!! you have made a sale, now what? Well you have to grow your business and make more sales. This is the second rule, you have to make more sales to make more profits or just to reach break even. But How? well the answer is simple again! MARKETING. What gets seen is what gets sold.
You need to find a way to market your product. How will you do this?
Now asking your friends, Families and Coworkers (your warm market) is easy comparatively to pitch them the product, and ask them to buy, but this may not really make you millions, unless you are selling a yacht to your friends and family. Well I know for a fact that you are intelligent because you are reading this article of mine and want to really run and grow your business, so lets continue. If you want to grow your one sale into two and then to four and eight and sixteen and then thirty two (well you got the gist) then you need to market to your cold market.1. You may tell your friends and family to buy your product (be it a service or a commodity).
2. You may tell your your neighborhood that you have a service or a product that they may buy.
3. You may announce this on social media.
4. You may have banners or advertisements to say the same.
5. You may get your website made to advertise your product.
6. You may play advertisements on Spotify, YouTube or Cable TV, etc.
7. You may use SEO.
What is your COLD MARKET ?
Basically, people that you don't know.
How would you approach them? Why would they buy your product to increase your sales? Why would they not buy someone's elses product? What makes you different? Why would anyone trust you?
Well honestly speaking, if you don't now the answer then follow our newsletter, we promise it won't bite, it is just an educational tool for business owners and entrepreneurs, to stay informed and up-to-date with the latest market trends and strategies.
Coming back to the topic! You need sales to make money, here I am not taking about profit, please keep this in mind. Actually making money is different than making profit. I am pretty sure any business owner who has made even one sale would agree with us.
We here at SYS Cred when we talk in our initial meetings with our clients, we actually study your business model, because the higher understanding we have of your business model or schema, the better solutions we can build.
For Example: we had a client you wanted to build a pizza shop from scratch, their priorities were that they want to start small and then eventually grow, they did not had a lot of capital to start with but was enough to start the business. We had about three meetings with the owners, understood what their expectations were for the first few months of the business, we devised a marketing strategy for them, gave them first three months free of any charge to our services, established benchmarks for their sales, we developed their online presence, integrated and derived enhanced advanced analytics about their products like what they were selling, how much, how much was it costing to a fine grain, how much they need to sell each product to make break even, how much ideally do they need to sell in total in a month to accomplish their benchmark, how much buffer do they needs to have behind their product so that they don't go in a loss. What deals should be created to accomplish their benchmarks. Well eventually it all world out and they hit $37,000 in sales alone in their first month, $87,000 in their second and $86,000 in their third.
Yes, we got permission to share this story of theirs without mentioning their names or any of their business details.
Well, we are sure, that you think you can do all of this and may have been doing all of this, kudos!!! Imagine if you had a clone of yourself and imagine your clone might be doing all of this, while you take a break and go to the beach of Miami and be enjoying the sun and the sea.
We are your partners, not your competitors. We are your clones, not your rivals. - Third Rule: Maintain Growth Now that you have figured out a marketing strategy with SYS Cred's help, how would you maintain your growth?
Well, normally we would be taking care of all these headaches, but if you want to know, you would simply watch numbers, your analytics, market trends, you would focus on the path and not the distractions that your competitors are having. This requires effort, vigilance, resources. Here at SYS Cred, your account manager deals with all of this, this is what we pay our employees for. We will give you suggestions and recommendations, Plan A and Plan B and and fallback Plan C. Ultimately, it will be up to you if you agree or not, so still leaving the ultimate power in your hands. - Fourth Rule: Security Well now that you are making money, you need to secure your business secret, and more importantly you need to worry about keeping the information about your clientele safe. You must be wondering what data are we talking about. Well that data may include your customers names, their phone numbers, their account (website or POS) information, their emails, additionally, your data, the data that you have collected, your analytics, your financial, your profits, your losses, your employee data, your wifi, computers, POS machines, etc. and so on. You must do this not just for ethical reasons but also for compliance.
Well normally if you are a customer of SYS Cred, we would do this for you automatically because we are a Software | Cybersecurity Canadian Company. But if you are not a customer of SYS Cred, you must do this yourself, and we will be happy to help you with this. How will you do this? Well.... stay tuned, for our next newsletter article. honestly speaking, my hands are tired typing this.
Are you ready to rethink how you grow your business and keep more of what you earn? Remember, sustainable profit comes from smart, strategic decisions—not shortcuts or quick fixes.
Meet SysCred: A Partner Who Gets It
Have you ever found yourself staring at a quote that feels more like a ransom note than a reasonable price? Setting up the foundational systems for your business—whether it's accounting software, customer relationship management, or even a simple website—can sometimes feel like an uphill battle. Many entrepreneurs are handed proposals that seem designed to drain their resources before the business even takes off. It's not just about cost; it's about feeling boxed into solutions that don't align with your unique vision. You might have even settled for prebuilt templates or cookie-cutter platforms just to get started, only to realize later that they don't quite fit your brand or workflow.
SysCred isn't just another service offering quick fixes or one-size-fits-all solutions. At its core, SysCred embodies a philosophy rooted in fairness, transparency, and a genuine commitment to long-term partnership. We founders understand the entrepreneurial journey—not as a series of transactions, but as a shared mission to build something meaningful and sustainable. This perspective shapes every interaction, every pricing model, and every support call. Most of our Founders have been entrepreneurs themselves, other than me, who comes from a business family, my father always had a business, for long as I can remember, so I learnt a lot but I was also placed in a situation where during the start of my entrepreneurial journey, I got no help from the family, no family resources, no fortune, no support but was tasked to build a business on my own.Honestly, speaking the initial capital and the entire journey took one year and 3 months. I worked my ass off, worked three jobs, 2 part time and 1 full time, whilst working on a Food Service Business, but because this is not about me and my journey, I will not go in the details. This is about SYS Cred, the owners including me who want to reach out to our fellow entrepreneurs and help them grow their business, because this is what we do.
Unlike traditional vendors who push expensive loans, rigid contracts, or hidden fees, SysCred offers a flexible pricing structure designed around real business cycles. This means payments are aligned with your workflow with your revenue, reducing stress during slow periods and empowering you to invest more when you're growing. It's a partnership built on trust, not pressure.
Imagine a financial plan that acts as the “bone” holding your business together—providing structure and support without weighing you down. This is the essence of SysCred's approach: enabling entrepreneurs to focus on what they do best—building their vision—while knowing their financial foundation is solid and adaptable.
At a time when many businesses are forced to choose between affordability and quality, SYS Cred bridges the gap by aligning incentives and fostering collaboration. Their commitment goes beyond services; it's about empowering you with knowledge, resources, and a community that understands the highs and lows of entrepreneurship.
Ready to Grow Smarter and Keep More?
You've faced the challenges head-on. You've learned from the pitfalls and the false starts. Now, it's time to partner with a system that truly understands your struggles and is dedicated to helping you build real, lasting profit. Growth doesn't have to come at the cost of your peace of mind or your values.
Imagine waking up each day knowing that your Tech partner is aligned with your goals, offering flexibility when you need it most, and celebrating your wins alongside you. This is more than a business relationship—it's a collaboration designed to fuel sustainable success.
How can SYS Cred help me with my business?
1. We can guide you with your business plan or even create one for you.
2. We can help develop your marketing strategy.
3. We can help build your sales strategy.
4. We can build your online presence by making you a website, your social media profiles and more.
5. If you already have all of the above we can grow your business by optimizing your online presence.
6. Even if you have an existing website or social media profiles we can manage them, add new content in them on a regular basis.
7. We can analyze and develop plans, set benchmarks, and will work with you to reach those benchmarks, and beyond.
8. As a cybersecurity company, we can help you protect your business from cyber threats.
9. We can also help you with your legal and compliance needs.
10. We can provide you with a 24/7 help desk.
11. We can provide you with custom mobile apps for you to streamline your business processes.
12. We can build you a custom software solution to suit your needs, so that with a click of a button you can manage your business.
Ready to take the next step? We can only help you if you are ready and would let us!